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CSO Mark Smither Delivers Stirring Sermon on the Gospel of Springsteen

Paulsen's Chief Strategy Officer makes the case for Born to Run — and for never waiting to see your heroes live

Chief Strategy Officer Mark Smither addresses the agency — Smither holds court on 1975, New Jersey, and the $30 ticket he'll never get back.

SIOUX FALLS — Paulsen Chief Strategy Officer Mark Smither stepped away from market positioning and audience analytics this week to deliver what witnesses are calling "a deeply personal, occasionally tearful, and frankly unstoppable" presentation on the 1975 Bruce Springsteen record Born to Run, an album he declared to be, quite simply, one of the greatest ever made.

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